Todays post I am going to talk about all of the different types of message appeals there are. "A persuasive message can tug at the heartstrings or scare you, make you laugh, make you cry, or leave you yearning to lean more" (Solomon, pg. 277).
The first type of message appeal is the emotional versus rational appeals. Emotional appeals are commercials that are soft and appeal to the heart. Rational appeals talk about how good a product is and appeal to your head more than heart.
***An example of an emotional appeal would be this commercial made by cheerios. This commercial is an example of emotional appeal because it shows the importance of family especially between grandmas and babies.
***An example of a rational appeal would be this commercial made by Toyota Camry. This commercial is an example of rational appeal because the message is about the car being so awesome with the technology and it gets to the consumers head more so than the heart.
The next type of message appeal is sex appeals. This type of appeal lets consumers believe they will be sexy if they buy this particular product. Consumers are also believed to like sexual ads causing them to buy the product.
***An example of sex appeal would be this commercial by Axe. This commercial says that since girls are getting hotter guys will not be able to keep their cool without buying the new Axe cool metal gel.
The next type of message appeal is humorous appeals. This type of appeal gets peoples attention, but "humor is more likely to be effective when the ad clearly identifies the brand and the funny material does not "swamp" the message" (Solomon, pg. 280).
***An example of humor appeal is this commercial by Doritos. Funny commercials will get consumers to share it with their friends, causing the brand name to spread like wildfire.
Fear appeals are another type of message appeal. "Fear appeals emphasize the negative consequences that can occur unless the consumer changes a behavior or an attitude" (Solomon, pg. 280).
***An example of fear appeal is this commercial with the message to quite smoking. This commercial says smoking kills...is it really worth it??
When I read "The Dark Side of Consumer Behavior" I instantly thought of the Montana Meth project. Growing up Meth became extremely popular in Montana so a group got together and came up with an idea on how to get the word out on how bad this drug truly is. To learn more about the project you can visit their webpage here>> Montana Meth Project!
"Consumer addiction: is a physiological or psychological dependency on products or services" (Solomon, p.237).
Meth is considered an addictive consumption because once you do it once you will become addicted and wont be able to stop. Through ads and commercials this group did a great job of letting people know how messed up Meth can make a person.
Their slogan "not even once" lets people know how addictive this drug really is and to not try it even once.
There ads are disgusting and very detailed, but if they wanted to get the point across they had to show people that it is not worth it. Here are a few examples of the ads they've done.
Here are a few commercials the project did as well. Becoming addicted to something can be hard, but through these ads and commercials I do not understand how someone could even think of trying meth.
Hey guys! My first blog I decided to talk a little bit about myself and then talk about the ideals of beauty as mentioned in chapter 5.
My name is Kyla Haynie and I grew up in Great Falls, MT. My dad use to be a contractor and is obsessed with building houses so I lived in 7 houses just in Great Falls growing up. I did all sorts of sports as a child such as gymnastics, soccer, basketball, swimming, tennis, etc. I came to Bozeman because I absolutely love the beauty of Montana and I grew up coming to every Bobcat game.
I am getting a Marketing major and an International Business and Entrepreneurship minor. I love to camp, hike, fish, golf, and pretty much anything outside. Anyone that loves the outdoors don't be shy and come talk with me :)
Ideal of beauty: is a particular model, or exemplar, or appearance.
In this blog I would like to compare the ideal man and woman. I found the perfect picture to describe this.
Many commercials out there put the image in peoples head that they need to have the "perfect" body. The "perfect" body is portrayed to be a body that is perfectly tone and with washboard abs. I do not think beauty should be portrayed this way. I think more commercials should be portraying the actual self to save both women and men from eating disorders and such. People should not have to be self conscious of who they actually are, they should be able to walk with confidence because everyone is beautiful is there own way. This commercial is a good example of how the "ideal woman" acts. In all reality the actual woman does not act like this. This commercial gets woman thinking that they need to act this way and it also makes them think they possibly might if they buy this product.
And this commercial is a good example of how the "ideal man" acts. I love the ending words of this one!
