Age Subcultures

The generation a person grew up in changes a consumers purchasing decisions. "All things equal, we are more likely to have things in common with others of our own age than with those younger or older" (Solomon, pg. 498). This weeks blog I am going to discuss the change in advertisements and purchasing decisions throughout the different generations. 

"The Interbellum Generation- People born at the beginning of the 20th century" (Solomon, pg. 499). Jell-O seemed to be a popular dessert to those consumers born at the beginning of the 20th century. Nowadays people will tend to choose chocolate moose or tiramisu over Jell-o. The food preference in dessert has seemed to change. 

"The Silent Generation- People born between the two World Wars" (Solomon, pg. 499). This particular ad fits this generation because woman have always been know as the lower power to men, especially in the olden days. This ketchup brand wants consumers to know that a man does not need to be around to assist their woman in opening the bottle, it is so simple woman can do it. 

"The War Baby Generation- People born during World War II" (Solomon, pg. 499). This ad is perfect for this generation because during World War II woman really started helping in the workforce, proving they could do it too. 

"The Baby Boom Generation- People born between 1946 and 1964" (Solomon, pg. 499). Advertisements during this time featured a lot of babies, due to the increase in woman producing children. 

"Generation X- People born between 1965-1985" (Solomon, pg. 499). As you can tell, during this generation ads starting to feature more woman and they started to become "sexier". 

"Generation Y- People born between 1986-2002" (Solomon, pg. 499). Smoking seemed to be popular during this generation, causing an increase in ads targeted toward cigarettes to become more popular. This particular ad shows how much fun consumers will have if they smoke Salem Lights. People in this generation were also brought up with the use of technology, meaning people born in this generation (me) are fairly familiar with technology and know how to adapt to the increases in it more so than the previous generations. 

"Generation Z- People born 2003 and later" (Solomon, pg. 499).  People born in this generation have grown up with pretty much the constant use of technology. Consumers in this generation will be persuaded by ads more focused on the changes in technology. 

As you can see, throughout the years ads have changed both is quality and what advertisers have to offer to consumers. Younger consumers will purchase more high-tech products, whereas older consumers will continue to purchase products they trust and are familiar with.