Montana Meth Project

When I read "The Dark Side of Consumer Behavior" I instantly thought of the Montana Meth project. Growing up Meth became extremely popular in Montana so a group got together and came up with an idea on how to get the word out on how bad this drug truly is. To learn more about the project you can visit their webpage here>> Montana Meth Project!

"Consumer addiction: is a physiological or psychological dependency on products or services" (Solomon, p.237).

Meth is considered an addictive consumption because once you do it once you will become addicted and wont be able to stop. Through ads and commercials this group did a great job of letting people know how messed up Meth can make a person.

Their slogan "not even once" lets people know how addictive this drug really is and to not try it even once.

There ads are disgusting and very detailed, but if they wanted to get the point across they had to show people that it is not worth it. Here are a few examples of the ads they've done.

Here are a few commercials the project did as well. Becoming addicted to something can be hard, but through these ads and commercials I do not understand how someone could even think of trying meth.