Learning

"Learning is a relatively permanent change in behavior caused by experience" (Solomon, pg. 83). Many consumers will know what jingle goes to what product even if they do not purchase those particular products, this is called incidental learning (Solomon, pg. 83). Click the link below to see if you can correctly identify the brand by its jingle. Also, view the YouTube video to see 15 commercial jingles in under 3 minutes. Name That Brand!

Consumers are also learning about company logos on a daily basis even if they do not realize it. The more a person sees a logo, the more they become aware of the company. The problem companies run into a lot of the time is that consumers may know their jingle, logo, or slogan, but they may not know what exactly the company does. Click the link below to see how many logos you can correctly name. Which ones do you know, but have no idea what they are for? Can You Name The Logos?

Along with jingles and logos, slogans are very important in advertising. A company needs to make sure they have a catchy slogan so when someone thinks of a company they can instantly say their slogan. Click the link below to see how many slogans you can match with the brand logo. Can You Name the Slogan That Matches the Brand Logo?

Consumer behavior is influenced by the awareness of a product. If a consumer is aware of the jingle, logo, or slogan they are more likely to buy that product. The more known a product is, the more consumers can trust it.